Our Story
Founded in 2010, Beijing Bubble Mart Cultural & Creative Co., Ltd. is a leading trendy culture and entertainment company in China. Over the past ten years, POP MART has built a comprehensive operation platform covering the entire industry chain of trendy toys in five areas: global artist discovery, IP incubation and operation, consumer reach, trendy toy culture promotion, and innovative business incubation and investment.
In order to allow more young people who love trendy toys to “create trends and deliver beauty.” To light up passion and bring joy.” POP MART has successfully held six international trendy toy fairs in Beijing and Shanghai, making up for the gap in the domestic trendy toy industry.
As of December 31, 2021, POP MART Bubble Mart has 295 offline directly operated stores in Chinese mainland, with 1,611 robot stores, covering 103 cities across the country. In addition to continuously expanding offline channels, Pop Mart is also continuing to deepen online channels. Since 2019, the Pop Mart flagship store has ranked first in the “Double 11” Tmall toy category for three consecutive years, and its sales exceeded 270 million during the “Double 11” period in 2021. In 2021, the annual revenue of the Pop Mart WeChat Mini Program will reach 898 million.
Since 2018, Pop Mart has started its global layout, and has now settled in 23 overseas countries and regions such as South Korea, Japan, and Singapore, and opened offline stores in the United States, the United Kingdom, Canada, New Zealand and other countries, and expanded its business territory by opening robot stores around the world. In addition to offline channels, Pop Mart is also actively deploying online business and has established a complete online channel network of the three major cross-border e-commerce platforms of international independent stations.
Today, POP MART has formed a brand advantage with designers, retail channels and industrial chains as the fulcrum. POP MART has signed contracts with well-known trendy toy designers such as Kenny, Biqi, Long Jiasheng, etc., and has launched many trendy toy products that fans love, gathering a strong and high-quality fan base. At the same time, POP MART also cooperates with world-renowned brands to create trendy products that are loved by young consumers for the classic IP image.
With the continuous expansion of the territory, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy exhibitions, so that designers can focus more on their works and promote the vigorous development of the trendy toy industry.
Our Team
With more than 4,000 employees and headquartered in Beijing, POP MART’s business includes retail stores, product development, IP licensing, APP development and hosting large-scale fashion exhibitions. At present, it has branches and retail stores in Chinese mainland, the United States, the United Kingdom, Japan, South Korea, Australia, New Zealand, Taiwan, Hong Kong and other parts of the world. The management team has rich experience in IP development and retail industry, and most of them graduated from well-known universities such as Peking University.
SUPER ARTISTS
COOPERATION
